Home Care Platform
During the India Immersion Program, we developed an innovation concept in a rapid 4-week period. A service concept to deliver packaged products, services, and digital tools to families requiring home care. Along with Darshana Nair, we led our Indian team through design process, while teaching research and innovation methods. Below are the steps we went through, with methods/tools employed in bold.
Team: Darshana Nair, Amey Shukla, Shoyi K John, Sara Tashakorinia
SOLUTION CONCEPTS
Home Care Package: A service concept to deliver packaged products, services, and digital tools to families requiring home care. This adaptive home care platform integrates physical wellbeing with the social/emotional wellbeing of seniors with degenerative diseases and of their caregivers. The social/emotional needs addressed by each component are called out in the diagram.
OPPORTUNITY FRAMING
How might Godrej create an adaptive home care platform that integrates physical well-being with the social/emotional well-being of seniors with degenerative diseases and of their caregivers?
We wrote several opportunity statements as we explored different areas we may want to focus on. Through a series of talks within our team and with people from Godrej, we narrowed to healthcare, then to care at home, then to seniors, then to those with degenerative diseases. We did a trend analysis to find healthcare trends in India, a competitive analysis of companies working in the home care space, and analysis to identify population size and inform financial projections.
PRIMARY RESEARCH
We conducted ethnographic research with senior adults, caregivers and subject matter experts from Godrej and other organizations. Through our research, we realized that seniors experience loss in many ways, even more so for those with degenerative diseases. This creates a big need in their social/emotional well-being. But these aspects of well-being are largely ignored in current home care, which focuses on physical well-being.
Interviews with subjects in their homes.
ANALYSIS
We did affinity clustering of the observations and photos from our research, then wrote insights to reframe our understanding of the problems and opportunities. From these insights, we developed design criteria to help guide the design solutions.
IDEATION
We created two personas and four How Might We statements as inspiration for an ideation workshop we held with people from various Godrej business units. After the workshop, we clustered those ideas, into 3 areas, before identifying the one on social/ emotional engagement as our priority (based on conversations with people at Godrej, and the intent of the project).
Ideation workshop by creating multidisiplinary teams from various Godrej business units.
CONCEPT REFINEMENT
We created several rounds of concept storyboards in order to narrow down the features of our concept. Once we had a more narrow focus, we wrote a service pitch statement to be able to articulate it more clearly for ourselves and others.
STRATEGY RECOMMENDATIONS
After receiving interest on the concept, we created a strategy roadmap to identify the steps Godrej should take to bring this concept to market. The recommendations were based again on conversations within our team, and feedback from others at Godrej during the pre-final review presentation. Finally, we did a rough financial projection to back up our business case.
