Sara Tashakorinia
Sara Tashakorinia
USER EXPERIENCE RESEARCHER & STRATEGIST

 

Methods and Frameworks

A GROWING LIBRARY OF MY FAVORITE DESIGN TOOLS

 

 

 

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Let's not just think outside the box but set the box on fire and sweep away the ashes.

combining research, strategy, and design to bring simplicity to the challenges of innovation and create sustainable ecosystems.

 

UNDERSTAND, RESEARCH & FRAMING

At the beginning of a design process we are usually trying to understand where is the best place to start and why is the design problem a meaningful opportunity. At this phase we gather information about what is happening in relation to the problem space; creating awareness and understanding of what are valuable aspects of the project by questioning and analyzing.

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ANALYSIS &
SYNTHESIS

Analyzing and understanding the problem space of a design project from different viewpoints allowing reframing to occur and frameworks enable us to unpack information in new and innovative ways. This process involves critical thinking and prompts dialogue. Careful analyses, as well as personal experience in the field allows us to frame insights for solutions that are desirable, viable and feasible.

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PROTOTYPE, TEST & VALIDATION

Testing assumptions made during the synthesis phases may lead to new and interesting paths. While failing is never the end-goal, it is important to do it early and quickly. The goal is to to embed complexity in features that are understandable and fit to the needs and wants of the user and translating the intangible into concrete interventions. This also involves analyzing the viability of the proposed intervention in terms of time, budget, stakeholder and resources.
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STRATEGY & IMPLEMENTATION

Prototyping leads us to new and interesting paths, the validation from people using the solutions is the way to measure success. Upon validation, we aim to implement our solutions. This involves systematizing and operationalizing the design concept; using tactics and strategies to speculate and develop implementation plans. Seeing big ideas become tangible solutions by aligning the team and utilizing planning structures is extremely rewarding and it makes all the hard work worth it.