For curious craft beer drinkers who want the joy of discovering a new brew, nübrü is the platform to connect you with the right beer, at the right time, in the right place. Unlike traditional craft beer retailers, our service curates selection based on the context of your life.

Team: Blue Cuevas, Shannon Delaney, Meng Yan, John Pew, Laura Biltz, Sara Tashakorinia

USER INTERFACE DESIGN

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OPTIONAL CUSTOMER PROFILE & SOCIAL MEDIA INTEGRATION

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STAKEHOLDER VALUE

NÜBRÜ SYSTEM INPUTS.

VALUE EXCHANGE

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HOW WE MAKE MONEY

ASSUMPTIONS & TESTS

ROAD MAP

OVERVIEW OF PROCESS

HISTORICAL NUMBER OF ACTIVE U.S. BREWERIES

Americans have a long history with beer. 22.3 billion dollar industry up from 19.6 billion last year. According to the chair of the Brewer’s Association, we are living in a “Golden Era of Beer”

WHY THE RECENT RAPID GROWTH?

When you talk about data, you want to talk about delta’s and you talk about causality.What is driving the rapid growth since 2008? Community, craft, maker movement, quality and innovation.

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MACRO TRENDS

With more breweries being added every day (2000 new ones are being planned right now) customers face more choice and confusion when choosing beers. The experience of discovering a new, good beer becomes complicated,

and as we don’t recognize the labels, the risk becomes greater of choosing the wrong beer. At the same time, ioT and data have given retailers, distributors and breweries more data about their customers.